23 Nov 2016
Start Saying, Stop Disclaiming
I’ve edited several client documents as well as a few from students I mentor that have one thing in common: Overuse of disclaimer language.
Do you ever use these words: “I think…” or “I believe the direction we need to go…” or some version of these phrases?
The best thing you can do for your credibility, influence and personal brand is to just say what you need to say. Of course, use proper grammar and respect for your audience. The more you soften your key message with disclaimer language, the less impact you deliver. How can you expect to persuade your clients or employees if you aren’t able to speak in affirmative sentences?
So start saying what you mean and want; stop hiding behind language that makes your listener or reader question what will follow. Dare to WOW!