global brand

Expand Your Personal Brand for Global Reach

If your brand feels too small or narrow, consider expanding with a global audience in mind. Explore cultures and worldviews to ensure your brand is simpatico with different ways of thinking. Performing thorough audience analysis is key to approaching your global brand with effective communication in mind. This understanding and sensitivity will make it easier for you to reach and attract a broader audience. Read the tips in my latest column for Twin Cities Business.

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Reclaiming Life in a Workaholic Culture

Goodbye,”work-life balance,” hello,”green space.” If I could eliminate one phrase from the English language, it’d be “work-life balance.” It’s so…


Time to Man Up Your Look

I was at one of Minneapolis’ trendiest lunch spots the other day and noticed a virtual fashion faux-pocalypse happening for…

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