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Start Saying Stop Disclaiming

Start Saying, Stop Disclaiming

I’ve edited several client documents as well as a few from students I mentor that have one thing in common: Overuse of disclaimer language. Do you ever use these words: “I think…” or “I believe the direction we need to go…” or some version of these phrases? The best thing you can do for your credibility, influence and personal brand is to just say what you need to say. Of course, use proper grammar and respect for your audience. The more you soften your key message with disclaimer language, the less impact you deliver. How can you expect to persuade…

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Twin Cities Live KSTP ABC Minneapolis MN

Color Does Communicate

What does the color you wear say about you and your brand? KSTP-TV’s Twin Cities Live asked me to review…

Roshini Group 10th Year Anniversary

Thanks for 10 Years

As many people take this weekend to wish those they care about Happy Valentine’s Day, we take a moment to…

Twin Cities Business

The Secret Of A Successful Brand

Coke. Pepsi. Tiffany. Bentley. Las Vegas. Brand identity means green for business and matters much for longevity. One thing most…

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