05 Apr 2018

Trump vs Amazon + Twitter

President Trump is Tweeting again, and again, and again. One of his latest compositions includes Jeff Bezos and Amazon. What lessons can regular business folks learn from the messaging from both sides of this brouhaha? That’s exactly what Jimmy Sengenberger wanted to know when he asked me to share communication and brand analysis on hisĀ Business for Breakfast show April 3rd on KDMT in Denver. The upshot: Stay authentic and transparent. Don’t get defensive. Respond with integrity to your customers and prospects.

Listen to our conversation here:

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