25 Feb 2019

How to Avoid or Get Out of Crisis

Whether Jussie Smollett, Liam Neeson, or Anthony Weiner, public relations debacles and image crises connected with celebrities and politicians are common. But your business or you personally may be only one e-mail or social post away from a crisis. What to do to prevent a crisis or smoothly sail out of one you’re in?

Here’s some help with our WOW! List:

1. Prepare by not avoiding the fact crisis could happen
2. Take a proactive stance to avert scandal
3. Clarify if anyone is confused by your words or writings
4. Seek to fix not deflect
5. Avoid defensiveness
6. Prepare for media moments
7. Learn how to pivot
8. Repair any damaged relationships
9. Build bridges

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