06 Mar 2019
The Vodka That Gives Back
Who says you can’t put personality into vodka. A woman who puts the spirit into her product is CEO and co-founder of Her Spirit Vodka, Kjersten Merila. Three years in the making, this special vodka is just over a year old and is already giving back to the community. Fifty percent of profits go back into the community to businesses that have at least 51% female ownership.
I had the honor of chatting with Kjersten on my WCCO Radio show in February, where she was full of insight and great lessons for all entrepreneurs. One of the many lines that stuck with me was when Kjersten shared how she didn’t let many “no’s” get her down. Listen to full interview.
In a world where people spend their money with brands that are fun and philanthropic, my vote goes to Her Spirit Vodka. You can help the community and have your martini too. Now, what’s better than that? For more of Kjersten live, catch her closing keynote at the AIM Leadership Conference on March 7 at Hyatt Minneapolis.