15 Jan 2021
Grab the Media’s Attention with Intention
As you think through strategic goals for 2021, consider adding stronger media relationships to your list. This preparation helps before a corporate crisis hits, can soften blows and even help craft your brand narrative.
Plan to intentionally build those connections by asking yourself and your team key questions that we suggest on this Media Analysis Tool. Like all goals, the “SMART”-er your answers, the better your results.
And who knows, perhaps your media relationships will lead to you being their industry source when they need your expertise or insight for a story. (The ultimate in no-cost marketing.)