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Grab the Media’s Attention with Intention

As you think through strategic goals for 2021, consider adding stronger media relationships to your list.  This preparation helps before a corporate crisis hits, can soften blows and even help craft your brand narrative. Plan to intentionally build those connections by asking yourself and your team key questions that we suggest on this Media Analysis Tool. Like all goals, the “SMART”-er your answers, the better your results. And who knows, perhaps your media relationships will lead to you being their industry source when they need your expertise or insight for a story.  (The ultimate in no-cost marketing.)

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Get Your WOW! Back

Get Your WOW! Back

People often ask me what does Own Your WOW! really mean. First, we must identify how you define your WOW!…

Roshini Analyzes Trump vs Amazon on KDMT Denver's Business for Breakfast with Jimmy Sengenberger

Trump vs Amazon + Twitter

President Trump is Tweeting again, and again, and again. One of his latest compositions includes Jeff Bezos and Amazon. What…

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