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Grab the Media’s Attention with Intention

As you think through strategic goals for 2021, consider adding stronger media relationships to your list.  This preparation helps before a corporate crisis hits, can soften blows and even help craft your brand narrative. Plan to intentionally build those connections by asking yourself and your team key questions that we suggest on this Media Analysis Tool. Like all goals, the “SMART”-er your answers, the better your results. And who knows, perhaps your media relationships will lead to you being their industry source when they need your expertise or insight for a story.  (The ultimate in no-cost marketing.)

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How to Hook the Media

I recently spent half a day with a couple dozen physician researchers whose organization hired me to teach them about…

Maureen Bausch Leadership Talks

Leadership Talks

As we approach Super Bowl 52, the CEO of the Host Committee, Maureen Bausch, is everywhere. She’s working 7-day weeks…

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